Today marks a new chapter for the Wim Hof Method in Southeast Asia. The Wim Hof Method, the only definitive book authored by Wim Hof himself, is out in a Thai edition. It is titled ปลดล็อกร่างกายอย่างโคตรคน วิม ฮอฟ, which loosely translates as “unlock your body like a superhuman”. The book is published under exclusive licence from Sounds True, the original English-language publisher, and translated by Kamolpat Prathumkaew.
For readers in Thailand, it is the first time Wim’s story and his method are available in their own language, in a single book. It covers how he developed the practice and the university research behind it. It also guides readers through the three pillars of cold, breathing and mindset, in a form that suits anyone, young or old, sick or healthy.
Amarin How-To, a leading name in Thai publishing
The Thai edition is published by Amarin How-To, the self-help and personal development imprint of Amarin Corporations Public Company Limited, one of the most prominent publishing and media groups in Thailand. The group was founded in 1976 by Chukiat Utakapan, starting from the home and garden magazine Baan Lae Suan. It has been listed on the Stock Exchange of Thailand since 1993 and today spans books, magazines, television, events and the Naiin bookstore chain. Within the group, Amarin How-To has built its reputation on practical titles about psychology, wellbeing, mindset and personal growth, which makes it a natural home for Wim’s book.
More than one million copies sold worldwide
The arrival of the Thai edition comes as The Wim Hof Method has passed one million copies sold worldwide. That milestone reflects how far the message has travelled, from a small circle of curious readers to people on every continent who want to take charge of their own mind and metabolism through cold, breathing and mindset. To this day, the book has been available worldwide in paperback, hardcover and e-book, so readers can choose the format that suits them best.
The book is now available in 32 language editions, alongside the original English. In Western and Southern Europe, and Brazil, readers can find it in Dutch, French, German, Italian, Spanish, Greek, Portuguese and Portuguese (Brazil). In Northern Europe and the Baltics, it is available in Danish, Finnish, Norwegian, Swedish, Estonian, Latvian and Lithuanian. Central and Eastern Europe is covered by the Czech, Hungarian, Polish, Romanian, Russian and Slovak editions, while the Balkans have it in Bulgarian, Croatian, Macedonian, Serbian and Slovenian. Finally, across Asia and the Middle East, the book speaks to readers in Arabic, Chinese, Korean, Turkish, Vietnamese and, as of today, Thai. Get the book in your preferred language.
Wim Hof Method activities in Thailand, every month
The Thai edition of the book is not the first time the Wim Hof Method has reached Thailand. Wim Hof Method activities in Thailand have been running for a long time, with certified instructors holding workshops and activities every month. Readers who discover the method through the new book can therefore go from the page to the practice, learning the three pillars of cold, breathing and mindset in person and in their own country. To find the next dates, check the dedicated Thailand page on the Wim Hof Method website and keep an eye on the Wim Hof Method blog, where new events and workshop guides are published regularly.