Wim Hof Method
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News around Wim and the method.

Courtney Cox takes the plunge

"I thought I would never do a cold plunge. I thought I would hate it, but I love it so much" mentioned the ‘Friends’ star in a recent interview with Glamour. Ice baths have become such a staple in her wellness routine she recently surprised fans by sharing a video of herself taking an ice bath.

David Beckham takes ice baths as part of his self-care routine

Renowned football icon David Beckham incorporates ice baths into his Sunday self-care routine, a ritual renowned for its rejuvenating benefits. Immersing himself in the cold waters aids in reducing muscle soreness and inflammation, promoting quicker recovery.

Embracing ice baths as a regular self-care practice isn't just for athletes like Beckham; it's a powerful tool for anyone seeking enhanced physical recovery and performance.

David Beckham takes ice bath

New Study: Wim Hof Method for better mental health

In a recent study, researchers from Wayne State University had volunteers undergo a 6-week Wim Hof Method training to see how it would affect neurobiological changes, especially in CB1 receptor binding and interoceptive brain regions. 

The results suggest that the Wim Hof Method could be an effective way to lift your mood and keep down stress.

This was a small study that serves as a great springboard for additional research into the specific components and mechanisms of the WHM, and its potential for mood and stress management.

New Study: Fighting cancer with cold

New research published in Nature shows a promising method to battle cancer, that just so happens to involve our warm friend: the cold.

By exposing a group of cancerous mice to cold temperatures, researchers in Sweden effectively deprived their tumors of the glucose they needed to proliferate. The treatment almost doubled their survival rate.

A follow-up experiment showed similar results in human test subjects. Read the full breakdown on New Scientist.

Kendall Jenner

Kendall Jenner channels her inner Wim Hof

From Miranda Kerr to Doutzen Kroes, the Wim Hof Method is becoming a popular practice in the modelling world. The latest cold exposure convert, Kendall Jenner, shows her followers that she too can channel her inner Wim Hof.

Olympian Maggie Voisin New Year's resolution

Olympian Maggie Voisin’s resolution for the New Year is to do a 3-minute cold plunge every single day. “I’m committed to keeping my body healthy & happy and I believe this is the secret,” she says. Check out her WHM progress here and make sure to root for her in the upcoming Winter Olympics in Beijing.

In conversation with: National Geographic Traveller

The latest winter edition of the National Geographic Traveller (UK) magazine shares a powerful conversation with Wim Hof. For all your cold exposure curiosities, make sure to check out this article.

Wim Hof explains benefits of cold showers

A thrilling experience on the Ellen DeGeneres show, sharing mind-blowing facts about cold exposure and how it influences our mood.

You can watch the full conversation here.

Goalcast: The Dark Secret Behind The Ice Man

An inspirational tell-all account about Wim’s life and how everyone can find motivation even in the darkest of times. Check it out on YouTube.

Wallstreet Journal interview

From top athletes to entrepreneurs, and your next-door neighbor; here’s why taking ice-cold baths became appealing to everyone. Check out the full article.
Wallstreet journal interview

DMT Quest documentary

Recommended by the likes of Joe Rogan and Graham Hancock, this very insightful documentary pieces together the last study made on the endogenous properties of DMT coupled with the potential power of Wim Hof Method breathing.

Hugh Jackman & the WHM

You might know him as Wolverine, or perhaps as Jean Valjean; actor Hugh Jackman has now also taken to cold plunges. “We first heard about it from Wim Hof” he mentions, adding that “He’s crazy... and it just makes you realize, just a little bit of crazy every day is good. It’s good for the soul.”

Hugh jackman & the whm