News
News around Wim and the Wim Hof Method.
1 May 2026
Beyond the Hype: The Science Breakthroughs Supporting the Wim Hof Practice
The Wim Hof Method has surged in popularity among celebrities such as Lady Gaga and athletes like Cristiano Ronaldo, who utilize cold immersion techniques to trigger a massive, sustained dopamine spike for enhanced mood and focus.
This powerful physiological boost is becoming a mainstream tool for peak performance, with modern science now validating Wim Hof’s long-standing claims as detailed in the original report here.
22 April 2026
Greece meets the Iceman
For the first time ever, Wim Hof will host an immersive all-day experience at the Island Resort Athens Riviera.
On April 26, get ready to harness the power of breath, cold, and mindset, amidst the stunning natural beauty of the Mediterranean coast.
30 March 2026
Pro Surfer Isabella Nichols Shares the Power of Wim Hof Breathing
Isabella Nichols is a world-class professional surfer and engineering student from the Gold Coast who famously made history as a winner of the Rip Curl Pro Bells Beach. Reflecting on her mental preparation, she noted: “After a couple of tough years on the qualifying tour I started to shift the way I train, got into the ‘Wim Hof’ breathing exercises,” using the technique to find a sense of calm amidst the pressure of elite competition. Read more here.
Photo credit: Cait Miers/World Surf League
19 March 2026
Fox News & Wim Hof Break Down Recent Landmark Study
In a sit-down with Fox News Digital, Wim Hof reflects on a landmark study that was published in the journal Nature.
The large-scale study (over 400 people) has shown that the Wim Hof Method can outperform mindfulness meditation when it comes to long-term stress resilience and energy.
18 March 2026
Radiohead’s Ed O’Brien's New Album & Overcoming Depression Through Wim Hof Method
Radiohead guitarist Ed O’Brien has announced his second solo album, Blue Morpho, arriving on May 22. The record emerged from a period of deep depression, which O’Brien navigated through a daily ritual of Wim Hof breathing and cold exposure to create music “fully detached from past regrets.” Read more here.
Photo credit: Steve Gullick
12 March 2026
Alistair Overeem’s Daily Commitment to Ice Baths
Combat sports legend Alistair Overeem shares how living down the road from Wim Hof sparked a lifelong dedication to cold exposure, including a staggering 21-minute daily ice bath.
He views these practices not just as physical recovery, but as a vital “test of mind and body” to optimize mitochondrial function and mental resilience. Read the full interview here.
11 March 2026
Chilling with CP24: Wim Hof and Jee-Yun Lee Take the Plunge
Wim Hof joins CP24’s Jee-Yun Lee in Toronto to chat about the science behind the Wim Hof Method before they both jump into an ice bath together. Watch the full video here to see the duo in action and learn how Wim Hof breathing exercises and cold immersion can help you build lasting resilience.
Ice baths for endometriosis
Endometriosis affects roughly 1 in 10 women and comes with a wide range of symptoms including intense pain, heavy bleeding and even infertility in some cases. Current treatment options often include medicine or surgery.
While there are many positive anecdotal evidence from women practicing the Wim Hof Method in managing symptoms of endometriosis, this new study that is currently conducted by the University of Adelaide could pave the way for a new natural form of treatment for over 176 million women worldwide.
Courtney Cox takes the plunge
I thought I would never do a cold plunge. I thought I would hate it, but I love it so much” mentioned the ‘Friends’ star in a recent interview with Glamour. Ice baths have become such a staple in her wellness routine she recently surprised fans by sharing a video of herself taking an ice bath.
David Beckham takes ice baths as part of his self-care routine
Renowned football icon David Beckham incorporates ice baths into his Sunday self-care routine, a ritual renowned for its rejuvenating benefits. Immersing himself in the cold waters aids in reducing muscle soreness and inflammation, promoting quicker recovery.
Embracing ice baths as a regular self-care practice isn’t just for athletes like Beckham; it’s a powerful tool for anyone seeking enhanced physical recovery and performance.
New Study: Wim Hof Method for better mental health
In a recent study, researchers from Wayne State University had volunteers undergo a 6-week Wim Hof Method training to see how it would affect neurobiological changes, especially in CB1 receptor binding and interoceptive brain regions.
The results suggest that the Wim Hof Method could be an effective way to lift your mood and keep down stress.
This was a small study that serves as a great springboard for additional research into the specific components and mechanisms of the WHM, and its potential for mood and stress management.
New Study: Fighting cancer with cold
New research published in Nature shows a promising method to battle cancer, that just so happens to involve our warm friend: the cold.
By exposing a group of cancerous mice to cold temperatures, researchers in Sweden effectively deprived their tumors of the glucose they needed to proliferate. The treatment almost doubled their survival rate.
A follow-up experiment showed similar results in human test subjects. Read the full breakdown on New Scientist.
Kendall Jenner channels her inner Wim Hof
From Miranda Kerr to Doutzen Kroes, the Wim Hof Method is becoming a popular practice in the modelling world. The latest cold exposure convert, Kendall Jenner, shows her followers that she too can channel her inner Wim Hof.
Olympian Maggie Voisin New Year's resolution
Olympian Maggie Voisin’s resolution for the New Year is to do a 3-minute cold plunge every single day. “I’m committed to keeping my body healthy & happy and I believe this is the secret,” she says. Check out her WHM progress here and make sure to root for her in the upcoming Winter Olympics in Beijing.
In conversation with: National Geographic Traveller
The latest winter edition of the National Geographic Traveller (UK) magazine shares a powerful conversation with Wim Hof. For all your cold exposure curiosities, make sure to check out this article.
Wim Hof explains benefits of cold showers
A thrilling experience on the Ellen DeGeneres show, sharing mind-blowing facts about cold exposure and how it influences our mood.
Goalcast: The Dark Secret Behind The Ice Man
An inspirational tell-all account about Wim’s life and how everyone can find motivation even in the darkest of times. Check it out on YouTube.
Wallstreet Journal interview
From top athletes to entrepreneurs, and your next-door neighbor; here’s why taking ice-cold baths became appealing to everyone. Check out the full article.
DMT Quest documentary
Recommended by the likes of Joe Rogan and Graham Hancock, this very insightful documentary pieces together the last study made on the endogenous properties of DMT coupled with the potential power of Wim Hof Method breathing.
Hugh Jackman & the Wim Hof Method
You might know him as Wolverine, or perhaps as Jean Valjean; actor Hugh Jackman has now also taken to cold plunges. “We first heard about it from Wim Hof” he mentions, adding that “He’s crazy… and it just makes you realize, just a little bit of crazy every day is good. It’s good for the soul.”
