Originally from Topanga Canyon, California, Reed has traveled the world in pursuit of finding balance between a hyper-rational scientifc mentality and an open-minded pursuit of self-understanding and spirituality. He now aims to teach the physiological side of the Wim Hof Method while simultaneoulsy helping his students become more open-minded to experiences that do not need to be explained or understood.

As a firm believer in Wim's maxim that feeling is understanding, Reed consciously avoids pseudoscientific and woo-woo langauge and instead provides a non-dogmatic, experiential approach to ineffible concepts.  

Reed utilizes live overtone-emitting instruments and background music to create an induced meditative state and an enhanced experience of the power of the Wim Hof Method.