Originally from Topanga Canyon, California, Reed has traveled the world in pursuit of balance between scientific fact and an open-minded pursuit of self-knowledge and spirituality. He now aims to teach a physiological understanding of the Wim Hof Method while helping people become more open-minded to experiences that do not need to be explained or understood. Reed is a firm believer in Wim's maxim that feeling is understanding, and thus provides a non-dogmatic, experiential approach to the method. 

Reed utilizes live overtone-emitting instruments and background music to create an induced meditative state and an enhanced experience of the breathwork.