After more than 20 years working with the world’s leading brands as a communications senior executive, a series of significant life events led Asher to shift gears.

Now a qualified mindset coach (Diploma of Leadership, Coaching and Mentoring) and registered meditation teacher, he is both a certified HeartMath and Wim Hof Method instructor with further qualifications in neurolinguistic programming (NLP), geobiology, epigenetics and the social psychology of sport.

Asher is the founder of The Fifth Direction and current President of Meditation Australia, the industry's national peak body.

A regular speaker and facilitator at conferences and retreats, he contributes to numerous other sports, lifestyle and wellbeing publications.