What is Innerfire?

Bringing the Wim Hof Method to people across the globe called for a proper, rigorous organization. Founded by Wim’s oldest son Enahm, Innerfire’s mission is to reach and empower as many people as possible, by handing them the tools to rediscover this tremendous, timeless force and become strong, happy & healthy.

Starting out of a lowly one-bedroom apartment less than 5 years ago, Innerfire steadily grew to become a full-fledged company that now features a wide range of activities, online programs, products, a mobile app, and growing online community.

Who is Innerfire?

The notorious Hoffice comprises a small, close-knit group of quirky individuals:

Wim | Iceman

The man behind the mission.

Enahm | CEO

Firm but fair, Enahm runs a tight ship. Show commitment and dedication and you will earn his trust, pierce his armor and get to the gooey center.

Laura | Event Manager

Enahm is the boss, but we all know who runs the show. Laura organizes our events and oversees proceedings on location. She also vets all your wacky business proposals.

Isa | Head of Academy

Isa runs the WHM Academy, which involves everything from putting together curricula, to setting up certification programs and evaluating Instructors. She also presides over the science side, overseeing all the studies conducted by the various research institutes. 

Michael | Jack of All Trades

All your troubles, whether related to payments, technical issues or otherwise, are swiftly handled by our resident problem solver. Mike is also the one to infuse the oft-hectic Hoffice with some welcome soberness and common sense.

Peter | Videographer

A one-man studio, our resident 'shredditor' does everything from scripting, directing & shooting, to cutting, coloring & graphics. Visual confirmation of his extra limbs still negative.

Allan | Graphic Designer

The man behind the hexagons. Allan came up with all the lines and colors that now define our distinctive visual profile.

Ralf | Content Editor

Flowery prose drips from his keyboard keys, and finds its way into our e-mails, newsletters & website.

Patricia | Intern

Turns out Peter is human after all, and could in fact use a pair of helping hands. Seamlessly assimilated, Patricia works in perfect tandem with Peet to bring you a window onto the Wim Hof Method.

Zina | Dog

Inseperable from Wim, Zina knows all the company secrets. Shamelessly exhibits herself on Instagram.


Willem de Zwijgerlaan 350
1055 RD Amsterdam
The Netherlands

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