Who is Innerfire?

Founded by Wim’s oldest son Enahm, Innerfire’s mission is to reach and empower as many people as possible, by handing them the tools to rediscover this tremendous, timeless force and become strong, happy & healthy.

Starting out of a small one-bedroom apartment, Innerfire has steadily grown to become a full-fledged company that now features a wide range of activities, online courses, products, mobile app, and an ever-growing online community of millions of followers.

Meet the team

The Innerfire team a.k.a. "The Hoffice", comprises a small, close-knit group of quirky individuals.

Enahm | CEO

Firm but fair, Enahm runs a tight ship. Show commitment and dedication and you will earn his trust, pierce his armor and get to the gooey center.

Enahm CEO
Iceman Wim Hof

Wim | Iceman

The man, the myth, the legend.

Isa | Head of Academy

Isa runs the WHM Academy, which involves everything from putting together curricula, to setting up certification programs and evaluating Instructors. She also presides over the science side, overseeing all the studies conducted by the various research institutes.

Isa | Head of Academy
Laura | Event Manager

Laura | Event Manager

Enahm is the boss, but we all know who runs the show. Laura organizes our events and oversees proceedings on location. She also vets all your wacky business proposals.

Michael | Jack of All Trades

Michael | Jack of All Trades

All your troubles, whether related to payments, technical issues or otherwise, are swiftly handled by our resident problem solver. Mike is also the one to infuse the oft-hectic Hoffice with some welcome soberness and common sense.

Peter | Videographer

A one-man studio, our resident `shredditor` does everything from scripting, directing & shooting, to cutting, coloring & graphics. Visual confirmation of his extra limbs still negative.

Peter | Videographer
Allan | Graphic Designer

Allan | Graphic Designer

The man behind the hexagons. Allan came up with all the lines and colors that now define our distinctive visual profile.

Ralf | Content Editor

Flowery prose drips from his keyboard keys, and finds its way into our e-mails, newsletters & website.

Ralf | Content Editor
Patricia | Content Creator

Patricia | Social Media Editor

All those snappy macros, captions and hashtags on our socials? Whipped up with one hand . while on the other perches her infant son.

Zina | Dog

Inseparable from Wim, Zina knows all the company secrets. Shamelessly exhibits herself on Instagram.

Zina | Dog

Company information

Postal Address

Innerfire BV

Keizersgracht 516

1017 EJ Amsterdam

The Netherlands

Chamber of Commerce number

62594044