What is the Wim Hof Method?

During his long existential journey, Wim Hof came face to face with nature’s most primordial elements. Staring right back, the merciless cold and bountiful air revealed an energy now lost to most of modern society, dormant inside all of us and waiting to be reawakened.

Having embraced these majestic forces, and breaking record after record in a range of death-defying feats, Wim resolved to share this discovery with the rest of the world. He gradually whittled his accrued insight down to the core essentials, so that people young and old, healthy and sick could tap into this potential without having to invest the same decades worth of study, travel and daring.

The result is the Wim Hof Method: a natural path to an optimal state of body and mind. It rests on three main pillars: a breathing technique; cold exposure; and the commitment that allows one to structurally incorporate these into daily life.

What is Innerfire?

Bringing the Wim Hof Method to people across the globe called for a proper, rigorous organization. Founded by Wim’s oldest son Enahm, Innerfire’s mission is to reach and empower as many people as possible, by handing them the tools to rediscover this tremendous, timeless force and become strong, happy & healthy.

Starting out of a lowly one-bedroom apartment less than 5 years ago, Innerfire steadily grew to become a full-fledged company that now features a wide range of activities, online programs, products, a mobile app, and growing online community.

Who is Innerfire?

The notorious Hoffice comprises a small, close-knit group of quirky individuals:

Wim | Iceman

The man behind the mission.

Enahm | CEO

Firm but fair, Enahm runs a tight ship. Show commitment and dedication and you will earn his trust, pierce his armor and get to the gooey center.

Laura | Event Manager

Enahm is the boss, but we all know who runs the show. Laura organizes our events and oversees proceedings on location. She also vets all your wacky business proposals.

Isa | Head of Academy

Isa runs the WHM Academy, which involves everything from putting together curricula, to setting up certification programs and evaluating Instructors. She also presides over the science side, overseeing all the studies conducted by the various research institutes. 

Bart | Marketing Manager

It takes a certain magic to shape the message that brings the Wim Hof Method to the people. Does it spring forth from his impeccable quiff? Only Bart knows. Extrovert extraordinaire, Bart is also a veteran WHM Instructor, and relishes introducing newcomers to Wim's techniques.

Peter | Videographer

A one-man studio, our resident 'shredditor' does everything from scripting, directing & shooting, to cutting, coloring & graphics. Visual confirmation of his extra limbs still negative.

Michael | Jack of All Trades

All your troubles, whether related to payments, technical issues or otherwise, are swiftly handled by our resident problem solver. Mike is also the one to infuse the oft-hectic Hoffice with some welcome soberness and common sense.

Ralf | Content Editor

Flowery prose drips from his keyboard keys, and finds its way into our e-mails, newsletters & website. Ralf is also Mike's partner in customer support crime.

Allan | Graphic Designer

The man behind the hexagons. Allan came up with all the lines and colors that now define our distinctive visual profile.

Pauline | Intern

Backing up Bart, Pauline has taken over the social media reins, and puts together the posts that trickle into your feed. A native Française, she also helms translation of the video courses, and already has that guttural Dutch G down to a T.

Lieke | Intern

Lieke helps Isa with the mammoth task of managing the WHM Academy. As the first line of communication for Instructors, she can tell you everything there is to know about what it takes to get certified.

Ilse | Intern

Having already completed one internship, Ilse is back for a second tour of duty; this time to analyze and optimize our social media strategy, as part of her graduation project.

Patricia | Intern

Turns out Peter is human after all, and could in fact use a pair of helping hands. Seamlessly assimilated, Patricia works in perfect tandem with Peet to bring you a window onto the Wim Hof Method.

Zina | Dog

Inseperable from Wim, Zina knows all the company secrets. Shamelessly exhibits herself on Instagram.